We are witnessing a historic moment as we begin a new chapter with the official launch of HEINEKEN Costa Rica, the new name for our operation following the integration of beverages, food, and retail.

As part of our commitment to innovation and in response to growing demand for modern wine-based options, we are pleased to announce that Bubly Wine Refresher has officially launched on the market, offering a fresh, modern, wine-based beverage.

The Heineken team recently visited IAK with the purpose of aligning market visions and deepening their understanding of the industry. The agenda included a strategic session to review the portfolio, business dynamics, and validate our market performance.

As part of the technological improvements and implementations at our plants, the digitization of the whiteboards used in the daily meetings of the operational control system (DCS 4.0 N1) was carried out between January and February 2026.

Frijol De Mi Tierra, a new brand designed to offer an affordable option in the bean category, has been launched. During its first month, it achieved $3.7K in sales and sold 3 tons, demonstrating rapid market acceptance. Furthermore, it has already ranked #4 in sales at Walmart, where it leads among budget-friendly options and accounts for 41% of sales in that segment.

Bubly wine refresher is getting industry recognition, with both Blackberry Lemon and Strawberry Peach flavors earning standout reviews from RTD Magazine, a trusted voice in the ready-to-drink space.

As part of our strategy to strengthen our commercial presence in the United States, we have formed a strategic alliance with the Tostadas Charras and Masarepa brands, focused on implementing cross-promotions at key retail locations.

Labatt brought hometown pride and high-energy activation to the rink by sponsoring the “Beer Sabres” at a recent Buffalo Sabres game, creating a memorable moment that blended brand heritage with fan excitement.

With the aim of boosting the sales team’s performance and reinforcing Ducal’s strategic position within the Goya portfolio, the “Goya University” event was held—a training session focused on Products and Channels.

As part of Guatemala’s most iconic religious traditions, a procession in honor of Kerns Food Industries was held as part of Holy Week activities.

Genesee Brewery marked a major milestone on Monday, March 16, with the debut of the Genesee Wall of G.O.A.T.s, an event designed to honor the people who truly make a difference through hard work, dedication, and community impact.

In 2025, the Mexico operation reached a historic milestone by exceeding one million boxes sold, closing the year with 1.6 million physical boxes, as a result of the commitment, discipline, and joint effort of the entire team.

During the month of January, we held two benchmarking sessions with the Costa Rican Fire Department, focused on the exchange of best practices in automotive maintenance.

Lipton Hard Iced Tea Zero Sugar is now available in the US market, offering a lighter and more refreshing option that responds to the growing demand for alcoholic beverages with low or zero sugar content. With 95 calories, 5% alcohol, and zero sugar per can, this innovation fills a gap in the hard tea category, where there are currently no sugar-free alternatives, and positions the brand as a leader in more conscious offerings aligned with the preferences of consumers seeking healthier options.

This season, the iconic Genesee Keg Tree shone brighter than ever, attracting thousands of visitors and gaining national recognition as the favorite Christmas tree according to Newsweek. Built with more than 650 stainless steel kegs and illuminated with 25,000 lights, the Keg Tree has become a symbol of creativity and teamwork for the people who put it up each year. More than just a festive spectacle, its lighting celebrates the dedication and talent behind this tradition that already ranks among the best Christmas displays in the country.

From September 1 to October 31, Kern’s rolled out Ketchup Lovers, a 360° campaign across Guatemala, with a strong presence in universities, recreational spaces, points of sale, mass media, and digital platforms.

FIFCO proudly celebrated the graduation of seven Supply Chain employees who completed the Technical Course in Production Processes through our Dual Education Program, in partnership with INA (National Learning Institute) and the National Qualifications Framework..

We’re proud to announce that Gerald Quesada, representing The Shark, took first place in the local edition of Flor de Caña’s Sustainable Cocktail Challenge, held on September 22 at Mercadito La California.

The regional magazine Estrategia y Negocios has published its Lovemarks 2025 ranking, which recognizes the brands most loved by the Central American audience.